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Maybe 1% is all you need
Earlier this year, a report came out from the Ehrenberg-Bass Institute that I’ve seen popping up again and again with people talking about how only one percent of people who click the “Like” button on...
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Live from Stubbs with Dan Brostek of Aetna: What’s Old is New
What business does a 160 year old company like Aetna have in sending employees to a cutting edge event like South by Southwest (SXSW) Interactive? Hint: it has a little something to do with the...
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Why Big Data Matters and the Importance of Data Agility
Big data is becoming a popular term. I half-expect my mom to toss it out in our next conversation. At the same time, it is not a well understood topic. Here is my view on why today’s company should...
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Live from Stubbs with Gemalto: Live from SXSW
During this past South by Southwest Interactive conference (SXSWi), we had the good fortune of having Gemalto — the world leader in digital security — as the sponsor of our Live from Stubbs podcast...
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An Interview with Ekaterina Walter of Intel on The American Dream
I remember my grandfather, Leo Didur, vividly. He had left Russia with his family as a young boy to pursue the American dream many years ago. I grew up with all of the advantages of living in the...
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Live from Stubbs with Michael Schneider of Mobile Roadie: The Future is Fax...
Let me be clear right up front. The future is NOT about fax marketing. But I mentioned it in the headline for two reasons: 1) I knew it would grab peoples’ attention and 2) at one point in the show,...
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Live from Stubbs: Nan Edwards, Isis Mobile Commerce
During interactive, music and film festival, South by Southwest (SXSW), the Live from Stubbs crew had the opportunity to record a dozen video interviews with some of the top mobile, security and...
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A New Social Commerce Index for the top 500 Internet Retailers
Paul Dyer, who is one of our leaders at W2O Group, has pioneered the development of a new Social Commerce Index that analyzes the social media effectiveness of the top internet retailers. Paul and...
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BMA Article on how to appeal to prospects who lurk and learn
I have always enjoyed speaking at the BMA conferences over the last few years. My view is they provide one of the best forums for B2B learning’s related to marketing and now, social commerce. If...
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Greg Matthews to Introduce Social Data Analytics Tool, MDigital Life at...
I don’t often feel like I am witnessing a revolution that is about to happen. It is a rare and exhilarating feeling to find yourself at a threshold – in the same space and in the exact moment –...
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